PIIMS (Petite Industrie de l’Image Sensorielle) explores the making and the value of images following a continuum of experimentations starting with urban shooting to the creation of an infinite world of images. 

The lab includes the constitution of image banks (urban shooting), photographic collages, installations or collaborative diplays, photo-montages and text-image experiments.

For more than twenty years this lab echoes the datasphere expansion and emergence of cognitive capitalism, the digital era and the rise of metaverses. It also addresses urban complexity, and critical topic such as the attention economy or the post-truth paradigm.

Since 2015, the lab experiments performative photography workshops in the public space called Action Shooting, and opening critical discussion on the making of individual, collective and urbain identities.